TM.Biz recently researched Fortune’s Top 50 Most Admired Companies to determine which companies maintained and controlled their brand name as a username on Twitter. A synopsis of our findings are below. In summary? Reserve your
preferred name on social media as soon as possible — or lose out. (Unfortunately, you’d be in good company with corporations such as Apple and DuPont who do not control the Twitter handles, @apple and @dupont respectively.)
- 26% of Fortune’s Top 50 Most Admired Companies do not control/own their company’s name as a username on Twitter. In all of these cases, the company name (i.e. @dupont or @apple) has an existing account that is held by either an outside
indivdual who uses the account actively or a cybersquatter who has reserved the site.
- Companies that do not control their brand name include: Cisco, BMW,
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Nike, General Mills and L’Oréal
-52% of Fortune’s Top 50 Most Admired Companies maintain and control their company name as a Twitter username.
- 4% of Fortune’s Top 50 Most Admired Companies have reserved their company name on Twitter but have protected their tweets, and do not accept followers. It can be assumed that these accounts have been reserved to prevent misrepresentation of the brand.
-4% of Fortune’s Top 50 Most Admired Companies company name accounts have been suspended for suspicious activity. This typically means that the company has contacted Twitter to report a fradulent account.